In order to create a better world, we must first envision it. One Minute for Earth's core mandate is to invite everyone - from individuals to world leaders - to give a moment of silence for Earth, to envision it healthy and whole, peaceful and equitable, sustainable and alive! And then to ask ourselves - how do we get there? What can I do today, right now, to help make this vision a reality? In order to transform our planet into the world of our dreams, we must first be able to see the goal and to feel it pulling at us, inspiring us forward. Our vision gives us direction, and it empowers us to act accordingly.
From this core mission are born various campaigns that elevate, educate, empower and re-awaken our love for Earth and our incredible ability as a species to co-create the world we want.