We’re shaping a sustainable future.
Football is one of the world’s most powerful communication tools. We reshape the landscape of sports through soccer – always guided by our promise of being committed to raising awareness and access to all in football, which has lead us to:
Use Football and play as a means of creating a better world where poverty, inequity, or other unsustainable conditions exist.
We believe that as a business (and we are in the sports development business) we have a responsibility to people and to the communities in which we have a presence, so we looked at how we can do more, improve lives and create impact. So we embedded the SDGS into our services, core offerings and reshaped our programmes to do just that. We are now a business that in parrallel, develops, nurtures and build football talent and the demand for football alongside enabling unity and equality at multiple levels through sport.